The objectives are the basis of the web analytics since, once established we can define the KPIs that are the indicators that allow us to measure the success of our actions. That is why, in our Web Analytics Agency, we make sure that they are clear and useful for decision making.
Web analytics actions compill all parts of your website: internal parameters, SEO, AdWords campaigns, direct traffic … thanks to your analysis we can know and understand your website more and reduce the negative points and enhance the positives.
In our Web Analytics Agency, we work with periodic reports that include clear and organized data in a compact and highly visual format so you do not have to invest time or effort in your interpretation. In a simple glance you will see to what extent the defined KPIs are being met.
What should prevail in a web is the user experience that is why we develop web usability studies and analyze heat maps, A / B test, navigation studies, loading speed studies, clicks map, scroll studies …