Advanced Web Analytics

Have you ever wondered at what point users leave your website? What is the reason why your last ad campaign failed? Where is the competition winning you? Where can you improve your conversion ratios? These and almost any questions you can ask about your website are answered through web analytics since it allows us to control instantly and accurately the results of the different actions that we carry out. From OSB Media we help you to have the data organized and in a format, that allows us to read and interpret with ease, with the ultimate goal of making better decisions.

How It Works

Advanced Web Analytics works by installing tools and other third party software on the website in order to collect a significant amount of both quantitative and qualitative data. We analyze the data and give you recommendations for improvement. The cycle repeats itself until your site’s maximum potential is reached.

Definition of objectives and KPIs

The objectives are the basis of the web analytics since, once established we can define the KPIs that are the indicators that allow us to measure the success of our actions. That is why, in our Web Analytics Agency, we make sure that they are clear and useful for decision making.

Periodic analysis and implementation of improvements

Web analytics actions compill all parts of your website: internal parameters, SEO, AdWords campaigns, direct traffic … thanks to your analysis we can know and understand your website more and reduce the negative points and enhance the positives.

Periodic reports of results

In our Web Analytics Agency, we work with periodic reports that include clear and organized data in a compact and highly visual format so you do not have to invest time or effort in your interpretation. In a simple glance you will see to what extent the defined KPIs are being met.

Web Usability and Optimization

What should prevail in a web is the user experience that is why we develop web usability studies and analyze heat maps, A / B test, navigation studies, loading speed studies, clicks map, scroll studies …

Every business needs actionable feedback. We’ll help you discover the missing opportunities for data in your digital marketing strategy. Our analytics tools, tips, and analysis can guide you toward success – and we’re not just saying that because we geek out over metrics. Analytics drive your marketing strategy, so it’s important to make them part of your digital marketing plan now – before reacting blind.

Measure, Strategize – then market.

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