Search Engine Optimization for higher rankings & more traffic.

SEO company located in Nigeria.

We are passionate about using the power of the Internet to grow any business.

Why is Search Engine Optimization (SEO) Important?

SEO helps to place your business in front of people that need your services ahead of your competitors. According to Brightedge.com, 81% and 94% of B2B buyers will perform searches online before they make a purchase, so brands that do not have a strong online presence will find themselves falling behind the competition. Most searchers never go to the second page of search results. What page is your business on in the search results when you type in a phrase you’d like to be found for?

SEO is still one of the most cost-effective forms of internet marketing. The investment you make can pay dividends long into the future. Your competitors are working on their search engine visibility every day, making it more difficult for customers to find you.

OUR PROCESS

Whether you’re a start-up, an SMB, or a multi-million dollar enterprise, the basic process of SEO is the same. The first 30-60 days are typically spent in Research and Strategy phases: learning about the company, its competitors, the industry as a whole, and identifying opportunities. The Execution phase is an ongoing monthly or quarterly cycle.

RESEARCH

01. Competitor Analysis

Using tools like SEMRush, ahrefs, and lots of hands-on research, we conduct a thorough examination of your top competitors to identify their current strategies and look for opportunities for you.

02. INTERNAL SITE ANALYSIS

This includes a technical site audit, a content gap analysis, and an examination of your information architecture (IA) and user experience (UX).

03. KEYWORD RESEARCH

Target keywords evolve from 3 areas: the Competitor Analysis, Google search data, and internal knowledge of the business or the industry (usually learned from those who sell the products or services). We cast a wide net to collect ideas before narrowing this list down to the best candidates.

STRATEGY

04. Keyword Strategy

After collecting a mass of keyword ideas, we weed out bad matches and whittle the list down to the ones that best match your company and goals. These target keywords will drive the optimization and content plans, and we’ll track their rankings on a monthly basis.

05. Onsite Optimization Plan

By matching the final keyword list with the Site Analysis, we can identify which pages should be optimized for which keyword, as well as what pages need to be created to fill content gaps.

06. Content Plan

As well as creating content for these new pages, we’ll propose topics for blog posts and other types of content that should be added to help visitors in each stage of the buying cycle.

EXECUTION

07. Off-site Optimization

Off-site optimization is the art of getting other websites to link to you. This can take many forms: customer reviews, social media posts, guest blogging, YouTube videos, viral content, and directories. The best way to build links naturally is to create fantastic content that people want to share and link to.

08. On-site Optimization

Onsite optimization is the science of changing a page to try to get favorable results from search engines. We’ll optimize both the front and back-ends of your pages around your target keywords, and then monitor, analyze and re-optimize until we see positive results.

09. Content

We can write content on a monthly or quarterly basis for you, depending on your content schedule and how technical your company or industry is. We have a talented team of writers, but if need be, we can search out a knowledgeable writer in your field, or even direct content development using your internal team of subject matter experts (SMEs).

What to Expect from Your SEO Campaign

The #1 reason most companies fire their SEO agencies is lack of results, which is mostly driven by setting unrealistic expectations. At OSB Media, we spend a lot of time discussing your needs and setting reasonable expectations from the beginning before you ever spend a dollar with us. You should expect incremental improvements at a relatively consistent pace with your SEO campaign. Here are some other things that you can expect:

Higher Search Rankings

Our company has designed a search engine optimization service that is both ethical and result-driven. We use the latest tools, strategies, and trends to help you move up in the search engines for the right keywords to get noticed by the right audience.

Quality Website Traffic

Higher search rankings for the right keywords can have a huge impact on the amount of traffic and quality of traffic that your website receives. When relevant searches for your business are made, our goal is that the search includes your company’s website.

Real Measurable Results

Transparency in deliverables and results from your SEO campaign comes without question. Information such as increased search engine positions, traffic, sources, leads sources, custom goals, and much more come standard.

Let us design your SEO Strategy, Talk to us now